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October 2010

Marketing, Monopoly, and Integrative Cancer Treatment

on Thursday, 28 October 2010. Posted in October 2010, Uncategorized

It seems to demean the whole essence of integrative cancer treatment when the subject of marketing is applied to it. I didn't even want to place the word in the title of this post. Not that marketing is a negative concept. I teach marketing at the college level and have a great deal of interest in it. It plays a necessary and proper role in about everything we do. Even though my book, A New Strategy for the War on Cancer, doesn't have profit as a major objective, marketing is necessary to get the message to the potential readers. However, when considering the subject of cancer, its pain and suffering, and options for relief, the idea of marketing seems to take us off of the high road of the journey. I only broach the subject to point out how free enterprise marketing of integrative cancer treatment defies the normal principles of marketing concepts. 

Fasting While on Chemotherapy?

on Monday, 25 October 2010. Posted in October 2010, Uncategorized

Taking integrative cancer treatment to its common denominator, I would have to describe it as anything natural and harmless that enhances conventional treatment. Well, something somewhat strange, although fitting that definition, is finding a possible place in the integrative arsenal. Fasting--simply not taking in solid food for a period of time--is being considered as a complementary therapy to chemotherapy. Of course, a nutritious diet along with dietary supplements is usually a key aspect of integrative oncology. And, it will continue as a general rule. However, a new University of Southern California study has shown that a 48-hour fast before and/or after a chemo session will protect normal cells from damage while allowing the cancer cells to receive the effect of the chemo.